Nadia's Initiative

“Nadia’s Initiative,” is dedicated to helping women and children victimized by genocide and crimes against humanity heal and re-build their communities. Nadia’s Initiative focuses on advocating for the countless victims of mass atrocities as well as developing and supporting field programs in the areas of healthcare, psychosocial support and education for women and children.


It's On U

In late August 2015, Luis Moreno-Ocampo, former Chief Prosecutor of the International Criminal Court, Kerry Propper, financial entrepreneur, activist and producer of Watchers of the Sky, filmmaker Taylor Krauss, and Uncommon Union co-founder Elizabeth Schaeffer Brown, traveled to Northern Iraq to support the co-founder of Yazda, Murad Ismael. The group met with surviving victims in refugee camps, Yazidi religious leaders, and members of the Kurdistan regional government, including the Prime Minister, the Minister of Foreign Affairs, Minister of the Interior, and the Office of Genocide Documentation.

On September 26th 2015, the group supported Yazda to bring a case against ISIS for genocide crimes to the International Criminal Court in The Hague. The report detailed atrocities IS fighters in northern Iraq have perpetrated since August 2014.

The group also launched a campaign called “It’s On U” to lobby heads of state to recognize the genocide, engage key governments officials, and encourage the UN Security Council to refer the case to the ICC. The campaign partnered with Global Citizen  to help reach over a million millennials. Signed petitions from the campaign called on Iraq to refer the case to the ICC.

During this time, Nadia Murad teamed up with Murad Ismael and made her historic speech at the UN Security Council. This public appearance gained Nadia recognition as the “Face of the Yazidi Genocide.” Nadia and Murad have been traveling around the world meeting with heads of state to ask for their financial and political support.

In May 2016  the team approached Amal Clooney to help with the case and provide pro-bono legal services to Nadia Murad and Yazda.  
On June 5th, Amal Clooney officially became counsel to Nadia and Yazda to bring justice to the Yazidi community for genocide crimes committed by Deash.Read more in The New York Times.  See progress >  It's On U


Digital Citizen Fund

Elizabeth Schaeffer Brown and Jason Brooks Brown, are working on a writing project that profiles people who are independently trying to make a difference outside of NGO’s and government bureaucracies. Their first profile was of Roya Mahboob, the Afghan entrepreneur and founder of the Digital Citizen Fund who is fighting to bring digital literacy and education to Afghanistan. Elizabeth and Jason traveled to Afghanistan in February 2014 to meet with Roya’s family and visit her students. Two months later joined she joined the Digital Citizen Fund as a board member and advisor. 

Salon Magazine


Maiden Nation

Co-founded by Elizabeth Schaeffer Brown, Willa Shallit, and Juliana Um, Maiden Nation was an initiative founded on one basic principle: empowering women through ethical fashion. Maiden Nation produced original products co-designed with notables women rights leaders Yoko Ono, Gloria Steinem, Rachel Roy and many others. The initiative was  launched in conjunction with Glamour’s Woman of the Year Award, in cooperation with the remarkable designer, Chan Luu, the United Nation’s Ethical Fashion Initiative and Sean Penn’s JPHRO women’s coop. 

Refinery 29

Glamour Magazine

Fast Company


Choose Haiti

Choose Haiti was an initiative to bring sustainable jobs to Haiti by harnessing the power social media, branding, design and commerce. With the help of Magalie Dresse of Caribbean Craft, Haitian artists, World Vision and The Clinton Foundation, Choose Haiti produced bracelets made from 100% recycled water bottles and newspaper from the streets of Port au Prince. Displaced Haitians living in tent camps were hired to collect the water bottles and assemble the bracelets. Sold at the GAP, Forever21, Footlocker and dozens of other retailers, the initiative brought thousands of jobs to Haitian refugees.

TIME Magazine

Fast Company