I am an entrepreneur with expertise in multimedia communications and strategic partnerships. My work focuses on raising the profile of issues that counter violent extremism as it pertains to protecting the rights of women and children.

I began my career in advertising by founding StudioE9, an independent digital laboratory servicing global advertising agencies in 2004. StudioE9 introduced leading international brands, like Sony Ericsson, into the North American market. 

Through the course of my career, my interest shifted from selling consumer products to promoting ideas with the potential to change lives. In 2013, I co-founded Uncommon Union to build strategic partnerships and develop multimedia communications that bring together media companies, governments, businesses, celebrities, activists and NGO’s to help facilitate the emergence of new, underreported narratives.

Ancillary to this, I am a founding member of UNODC Goodwill Ambassador Nadia Murad's Nadia's Initiative, write on the subject of women’s empowerment and serve on the board of Roya Mahboob’s Digital Citizen Fund.

I studied Anthropology and Art History at Barnard College, Columbia University and Design at Parson School of Design in New York City.